How much does Origin cost?

Origin has three plans. Foundation is $3,500 and covers brand strategy and visual identity. Launch is $5,000 and adds an ecommerce website and launch kit. Elevate is $7,500 and adds hero campaign creative, product imagery, paid social creative and 30-day launch optimisation. Final scope is confirmed on the discovery call.

Do you build Shopify stores as part of Origin?

Yes. Your digital flagship is designed and built as part of the Commerce phase, included in the Launch and Elevate plans.

How long does it take to launch a fashion brand with Origin?

45 days. Building a brand independently typically takes 90 days or more and requires coordinating eight or more separate people across strategy, identity, copywriting, development, photography, packaging, marketing and email.

✳

ORIGIN SYSTEM / 45-DAY LAUNCH

FASHION NUT

FASHION INTELLIGENCE LAB

OVERVIEW PROCESS INCLUDED ABOUT FAQ

BOOK A DISCOVERY CALL →

ORIGIN

A 45-DAY BRAND LAUNCH SYSTEM

Build the brand
before you build
the business.

The brands people remember aren't built by chance.
They're built through hundreds of thoughtful decisions, made consistently over time.

Origin is Fashion NUT's 45-day brand launch system, bringing strategy, identity, commerce, creative and launch together into one connected process.

BOOK A DISCOVERY CALL →

↓ SCROLL TO EXPLORE

DAYS

FIG. 00 / INTRODUCTION

FIG. 01
WHY ORIGIN EXISTS

Great brands
aren't assembled.
They're designed.

STRATEGY

IDENTITY

COMMERCE

CREATIVE

LAUNCH

DISCONNECTED

Most founders hire a branding agency.
Then a Shopify developer. Then a photographer.
Then a marketer.
Every specialist solves a different problem.
Very few build the brand as one connected system.
That's why Origin exists.

FIG. 02
WHAT IS ORIGIN

✳

One system.
Every discipline
your brand needs.

Origin is our end-to-end brand launch system for fashion and lifestyle brands.

Over 45 days, we work alongside founders to define the brand, shape its identity, build its digital flagship, create launch creative and prepare every touchpoint for market.

Everything is connected.
Nothing is left to chance.

FIG. 03
HOW ORIGIN WORKS

⊕

STRATEGY

Know what you're building before you decide how it looks.

EXPLORE →

◎

IDENTITY

Build a visual language people remember.

EXPLORE →

▭

COMMERCE

Your flagship store. Designed to earn trust.

EXPLORE →

✳

CREATIVE

Build desire before demand.

EXPLORE →

↗

LAUNCH

A beginning worth remembering.

EXPLORE →

ORIGIN

FIG. 04
THE BUILDING BLOCKS

✳

BRAND STRATEGY

╱

VISUAL IDENTITY

▭

SHOPIFY STORE

⬡

PRODUCT EXPERIENCE

✳

CAMPAIGN CREATIVE

↗

LAUNCH ASSETS

◎

PHOTOGRAPHY & VIDEO

✉

EMAIL MARKETING

∞

SOCIAL ASSETS

⬡

PACKAGING DESIGN

▤

BRAND GUIDELINES

⚑

LAUNCH ROADMAP

FIG. 05
WHY FASHION NUT

Fashion expertise.
Intelligence first.
AI where it matters.

FASHION NUT

FASHION INTELLIGENCE LAB

Fashion NUT is a Fashion Intelligence Lab.
We combine strategic thinking, creative direction and AI-native execution to help founders build brands designed for the next generation of commerce.

Technology isn't the story.
Your brand is.

LEARN ABOUT FASHION NUT →

FIG. 06
FREQUENTLY ASKED QUESTIONS

Who is Origin for?+

Founders launching a fashion or lifestyle brand who want strategy, identity, commerce and creative built as one connected system rather than stitched together from separate vendors.

Why 45 days?+

Long enough to make considered decisions. Short enough to keep momentum. The timeline forces clarity.

Do I need products ready?+

No. Origin works from concept stage onward, though the further along your product is, the more launch-ready the output.

Is this only for new brands?+

Origin is built for launches, but established brands use it as a full repositioning and relaunch.

Do you build Shopify stores?+

Yes. Your digital flagship is designed and built as part of the Commerce phase.

Do you create campaign imagery?+

Yes. Campaign creative, photography and video direction are part of the Creative phase.

What happens after launch?+

We hand over a complete brand system, guidelines and roadmap. Ongoing partnership is optional.

How much does it cost?+

Pricing depends on scope. We share full detail on the discovery call.

FIG. 07
PLANS

Choose your origin.

Three paths.
One destination.

LET’S BUILD YOUR BRAND →

ORIGIN

Foundation.

Build a brand worth launching.

$3,500

STRATEGY

+Brand Strategy

+Customer Research

+Brand Positioning

+Naming

IDENTITY

+Logo Design

+Typography System

+Colour Palette

+Brand Guidelines

STORE

—

LAUNCH

—

CAMPAIGN

—

IDEAL FOR

Boutique launches

Independent labels

Retail-first founders

Why founders choose origin.

It’s not about doing more.
It’s about making it simple.

BUILDING IT YOURSELF

08+

PEOPLE TO
COORDINATE

120+

EMAIL
THREADS

90+

DAYS TO
LAUNCH

HIGH

COORDINATION
LOAD

WITH ORIGIN

One team.
One vision.

DEDICATED
TEAM

EMAIL
THREADS

DAYS TO
LAUNCH

LOW

COORDINATION
LOAD

→

ONE SYSTEM. EVERY DISCIPLINE.
ONE LAUNCH.

Focus on your brand.
We’ll handle the rest.

LET’S START A CONVERSATION →

FIG. 09
LET'S BUILD

Every iconic brand
has an origin.
Let's build yours.

BOOK A DISCOVERY CALL →

FIG. 10 / AT A GLANCE

Origin at a glance

Origin is Fashion NUT's 45-day brand launch system for fashion and lifestyle founders. It brings brand strategy, visual identity, a Shopify storefront, campaign creative and launch assets into one connected process delivered by a single team. Three plans are available: Foundation at $3,500, Launch at $5,000, and Elevate at $7,500.

Origin pricing

Plan	Price	What it covers	Ideal for
Foundation	$3,500	Brand strategy, customer research, positioning, naming, logo design, typography system, colour palette, brand guidelines	Boutique launches, independent labels, retail-first founders
Launch	$5,000	Everything in Foundation plus ecommerce website, homepage copy, product page templates, mobile optimisation, email capture, social launch kit, packaging direction, launch checklist	DTC brands, lifestyle brands, creator brands, online-first businesses
Elevate	$7,500	Everything in Launch plus hero campaign creative, AI campaign photography, product imagery, paid social creatives, organic content package, 30-day launch optimisation	Premium brands, growth-stage businesses, retail expansion, investment-ready brands

Building it yourself vs Origin

Measure	Building it yourself	With Origin
People to coordinate	8 or more separate specialists across strategy, identity, copywriting, development, photography, packaging, marketing and email	1 dedicated team with a single project lead
Email threads	120 or more	Around 12
Days to launch	90 or more	45
Coordination load	High. The founder is the integration layer between every vendor	Low. One connected process, one point of contact

What is included in every plan

Delivery	45 days from kickoff
Team	One unified team with a dedicated project lead
Process	Five connected phases: Strategy, Identity, Commerce, Creative, Launch
Handover	Complete brand system, guidelines and launch roadmap. Ongoing partnership optional
Not included	Garment manufacturing, sampling, fabric, production runs, freight and duties

Last updated: August 2026
Written by Tam Sood, founder of Fashion NUT.
Related reading: How much does it cost to launch a fashion brand in 2026?

Build the brandbefore you buildthe business.

Great brandsaren't assembled.They're designed.

One system.Every disciplineyour brand needs.

Fashion expertise.Intelligence first.AI where it matters.

Choose your origin.

Why founders choose origin.

Every iconic brandhas an origin.Let's build yours.

Origin at a glance

Origin pricing

Building it yourself vs Origin

What is included in every plan

Build the brand
before you build
the business.

Great brands
aren't assembled.
They're designed.

One system.
Every discipline
your brand needs.

Fashion expertise.
Intelligence first.
AI where it matters.

Every iconic brand
has an origin.
Let's build yours.